5 Benefits of blogging to your business

A blog is a great and inexpensive way to promote you brand and business. It can help build credibility and establish you as an authority/expert on a particular subject or field. Its greatest benefit though is that it drives traffic to your website and helps build and foster relationships with existing and potential customers.

1.  Build relationships with existing and potential customers

Blogging allows yous opportunities to engage, interact and connect with your site visitors. You can ask them questions after each posts to start conversations, encouraging them to comment. You can also garners comments and inquiries by posting your new articles to your social media pages. By responding to visitors' comments you create rapport with your visitors building trust an even gaining valuable insights into what your customers are looking for.

2. Improves your website's Search Engine Optimization

If you blog regularly (2-3 posts per week), this means your website is providing fresh content frequently and search engines especially google love fresh content. Blogging frequently, allows search engines to index your content and you can then use this opportunity to plug in important keywords into your blogs posts to increase your visibility on search engine result pages for those keywords.

3. Establishes your business as an industry leader

You many be thinking that because you're a small business you can't be an industry leader. Wrong!. No matter the size of your business, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.

4. Promotes and connects people to your brand

Blog posting allows you to show a human side of your business that existing and potential customers won’t see through traditional marketing channels. Blogging gives others a sense of the personality of your company, its vision and standards.

5. Let's visitors promote you

Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

Additional Links and Resources:

What is Business Blogging?