Showing posts with label opinion. Show all posts
Showing posts with label opinion. Show all posts

Thursday, 2 July 2015

The truth about content marketing

Sometimes, it’s easy to become numb to our daily tasks. We forget why we’re spending time and energy on a certain task, and that certainly applies to our personal and professional lives.
For a couple of weeks now, I’ve found myself questioning many of the things I do-I find that it’s healthy from time to time to question what I do, and why. As a marketing content producer, I found myself contemplating a couple of questions:
  • What is content marketing really all about?
  • Is content marketing really all that important?